Dropcards™

Crash Parallel

Black Box Records used Dropcards to promote their newest band, Crash Parallel, and they partnered with the hair salon chain Blo, Blow Dry Bar. After having their hair styled at the salon, Dropcard recipients were able to download a free acoustic EP from the band as well as enter to win a “Girls’ Night In with Crash Parallel.” The contest offered winners the opportunity to host a party complete with a venue, entertainment, drinks and prizes all paid for by Black Box and Blo, Blow Dry Bars. This Dropcards campaign was a great way to spark interest in both the band and this cutting-edge salon.

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