Dropcards™

Deluka and Intermix

To help promote their new album “You Are The Night,” indie-electronica band Deluka, from Brooklyn, NY, partnered with Intermix clothing. When customers purchased over $100 worth of merchandise at participating Intermix clothing stores, they received a pre-order Dropcard of Deluka’s new album as well as an instant download of a music single and 10% off their next purchase at Intermix. The card itself was created on one of our Droptags, which had a lanyard slot allowing the store to easily affix the cards to customers’ shopping bags. After visiting the custom landing page, users were prompted to enter some personal data before the download was initiated. Deluka used this information when they were ready to release the new album to the public.

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