Dropcards™

Disney's Night of Joy

When Disney's contemporary Christian music event Night of Joy celebrated its 28th year, Tooth and Nail records created a Dropcard to give attendees that showcased the line-up of live performances by top Christian music artists. When attendees left the park each night, they received Dropcards that allowed them to download a free copy of the sampler. Disney Cast Members handed out cards, which increased excitement over the promotion, and was the perfect way to combine the label, event and Disney brand. The excitement of the campaign continued at home or back at the hotel when users visited the robust, custom landing page listed on the back of the card.

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