Dropcards™

Jack's Mannequin

Back to School isn’t always fun, but the PacSun & Jack's Mannequin, Rocks You Back To School promotion we worked on in conjunction with Hurley was a blast.

This project involved an in-store gift-with-purchase download card, which also doubled as a sweepstakes game piece, and incorporated prizes along with music downloads.

The contest offered thousands of different prizes from Hurley & Warner Bros. Records – including apparel, CDs, posters, stickers, and more – with a grand prize flyaway trip to see Sire recording artist Jack’s Mannequin perform an intimate concert exclusively for the winners. All card holders received free music and video downloads from Jack’s Mannequin.

We produced a custom site that allowed seamless integration with Hurley.com and featured rich data capture features, where users entered personal contact information – name, address, email, phone, etc. – before accessing the downloads.

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