Dropcards™

Lil' Wayne

A brand and artist collaboration is a popular way for our clients to use Dropcards, allowing the promotion of both, while offering something of value to their clients and fans at a low cost.

For this project, Universal Motown partnered with select Footaction stores for an exciting in-store giveaway with any footwear purchase, offering an exclusive track from Lil’ Wayne’s record Tha Carter III — the song in question being the smash hit "Lollipop" long before it became the smash hit, "Lollipop" — prior to the album being released in stores.

Sponsored by Cash Money Records, Universal Motown and Young Money Entertainment, we integrated this campaign directly with the Lil’ Wayne website, providing the added bonus of driving traffic directly to the artist's site.

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