Dropcards™

Next To Normal

To promote the Pulitzer Prize awarded Broadway drama “Next To Normal,” as well as the show’s soundtrack, Sh-K-Boom Records created a Dropcards campaign. The cards featured 2 free downloads from the rock musical by Brian Yorkey and music by Tom Kitt. In addition to promoting the show, the cards directed users to purchase the full album and buy tickets to the show. The campaign was a unique way to utilize Dropcards’ capabilities to promote several pieces simultaneously.

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