Dropcards™

Network 10's Offspring

The Australia-based television channel Network 10 was looking for a clever way to promote their new show “Offspring.” In anticipation of the new Aussie drama, Network 10 created a promotional Dropcard loaded with a full episode of the show as well as 2 free tracks from the pilot episode’s soundtrack. To promote the episode, the network had viewers stream it online. To gain access to the show, users entered a valid access code, provided by Dropcards. In addition to the streaming first episode, users were able to download two tracks from the pilot episode. This project was a combination of Dropcards elements, including a custom site, international integration and physical video format conversion, all custom made with a quick turnaround time.

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