Dropcards™

Toyota Prius

Looking to promote their brand among young concertgoers, Toyota, in conjunction with AEG live, distributed Dropcards at many of the country’s top music festivals. Toyota offered attendees of the popular Siren Festival, Pitchfork Festival, Lollapalooza and others a chance to win a brand new Toyota Prius. By entering to win, participant provided personalized data on the entry form, which allowed Toyota to expand several of their databases. At the conclusion of the promotion, one lucky winner drove away with a brand new Prius. Dropcards are excellent tools to use at live events and for cross-promotion. They are a lightweight takeaway that engages users on several levels.

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