Dropcards™

Rockabye Baby!

Lovers of both rock music and babies, we were excited to work with CMH Records on a unique (and adorably cute) campaign for their Rockabye Baby! series – which is rock music for babies. With lullaby interpretations of a tremendous range of artists from the Beatles to the Beach Boys, Bob Marley and beyond, the Rockabye Baby! series boasts a catalog of over 20 of albums.

CMH Records wished to create a deluxe package to be sold online and at high-end maternity boutiques that included an eco-friendly cardboard music download card allowing customers to choose one full album download from their selection of twenty-plus albums, complete with artwork and liner notes.

We assembled and shipped the download cards backed with special adhesive for insertion into the gift set. Additionally, we produced a 30-page custom microsite, with previews of album art and liner notes as well as the ability to purchase additional Rockabye Baby! albums.

To assist with monitoring of album sales and redemption, we created a custom reporting database for CMH Records, allowing for real-time review of campaign performance.

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