Dropcards™

Steve Madden

Partnerships between cutting-edge music labels and high-end brands are a perfect fit – add the Dropcards platform and you’ve got a match made in heaven. Dropcards are a great way to get collaborations out there and promote campaigns in a variety of ways.

For their Steve Madden Music series, Steve Madden has partnered with labels like A&M Octone and Interscope to introduce their customers to some of today’s hottest up and coming artists via in-store giveaways and their content-loaded Steve Madden Music site.

By creating Dropcards for their Spotlight of the Month series, Steve Madden Music promoted musical artists such as Lady Gaga, K’Naan, Shwayze, Kate Voegele, Jessie James and more via in-store giveaways, designed to reward Steve Madden customers while introducing them to these unique artists.

Utilizing Dropcards' music download cards for these in-store promotions is an effective solution because not only are Dropcards cost-effective and easy to distribute, they also drive users to the Steve Madden Music site, increasing web traffic and brand interest.

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