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The Brian Setzer Orchestra

Dropcards are a great solution for tie-ins. An effective way to tie in your digital content is through apparel and other merchandise. Surfdog Records executed such a campaign for the Brian Setzer Orchestra album Songs From Lonely Avenue.

For this promotion, Surfdog created a campaign with a real high-perceived value, pairing the purchase of a Songs From Lonely Avenue t-shirt with a free download of the full album, which came in the form of our unique download card product, Droptags.

Like our original Dropcards, Droptags are available in standard, cardstock, and our eco-friendly Seedcards materials. The Brian Setzer Orchestra Droptag came with a hole punch which allowed for easy attachment to the t-shirts.

We designed a coordinating landing page that, in addition to being a download manager for the campaign, also promoted the official Brian Setzer website, his Facebook page and his 2009 tour.

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