Dropcards™

The New School

Every academic season, The New School uses online and physical marketing to teach prospective students more about the academic programs they have available. For the fall semester, they chose to use Dropcards as a way to quickly and efficiently get information to people at various “meet and greets.” At Dropcards, we created custom landing pages for both the Eugene Lang School For The Liberal Arts and Parsons School For Design. Once a student entered their access code and the requested information, they were able to view videos, download informative PDFs and access admission tips and experiences from current students. In return, The New School was able to capture data from the prospective students and learn more about those interested in their programs.

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